Notes:
Hürriyet (means freedom in Turkish) has been the leader newspaper for 30 years and it was famous for being the most reliable source of news. But, after Gezi Park protests, broadcasting the truth had became something undesired and lead to be stereotyped as an ‘enemy of the state’. To stay out of this trap, we ran an inclusive campaign offering the basics of democracy itself so that no one could simply deny and accuse Hürriyet for it’s pro-objectivity position.
Awards:
Effies Media Silver 2013
Crystal Apple Integrated Crystal 2013
Crystal Apple Film Crystal 2013
Crystal Apple Craft Crystal 2013
Mixx Cyber Silver 2013
My Role: Strategic Planner