Hopi is a multi-brand loyalty app offering not only rewards but also smart features to its users such as recommendations, customized offers and so on. So we positioned the app as a ‘shopping companion that knows about you’ and illustrated this main offer by showing clones of the users in our launch campaign.
The song and the colourful visual world of the ad addressed to our awareness KPI’s but it was crucial to turn awareness into downloads and user conversion. To address those specific needs, further details were planned.
Results & Awards:
1M Downloads in two weeks
Most Talked About Ad Of The Year 2015
Most Remembered Ad Of The Year 2015
Effies Launch Silver 2015
Crystal Apple Craft Crystal 2015
My Role: Strategic Planner