iPhone 6 Turkey Launch

ClientApple
Date2016
Category

Our goal was to adapt Justin Timberlake and Jimmy Fallon versions of the iPhone 6 launch campaign to Turkish market. But what we did was by far beyond translation.

I was the planner of the project and with our copywriter Cagri Saka, we crafted the campaign almost again to achieve culturally relevant but globally consistent versions.

It was a challenging yet very educational experience.