Teknosa was the leader of technology retail market in Turkey. However the new entrants of the category was fighting aggressively with very competitive price strategies and promotion communications. In this situation, Teknosa positioned itself above the fierce competition with Life Is Beautiful campaign and talked to people’s hearts and kept their trust by an emotional twist.
Effies Retail Gold 2014
Crystal Apple Craft Crystal 2014
Crystal Apple Film Silver 2014
Crystal Apple Digital Silver 2014
My Role: Strategic Planner