Story

For Turkey’s national payment brand TROY, we started a journey to explore and share cultural heritage of Anatolia including its customs and traditions, its cuisine, food, authentic stories and of course musical history.

Approach

During our explorations, we tried to re-emphasize the elder values with a contemporary approach and build an context around the meeting of old and new.

Evrencan Gündüz, one of the youngest musical talents full of energy has accompanied TROY on this way. And the result was a beautiful music album consisting re-interpreted anonymous Turkish folk songs.

Listen to the album on spotify

Watch ALL MUSIC VIDEOS