TROY Local Goods Week – Instagram Filter


Local goods week has been an event celebrated at elementary schools to underline the value of shopping local for a community. It’s a very nostalgic and authentic experience for millions of people from their childhood times.

Lately it started to be forgotten. As TROY, the local payment scheme of Turkey, we brought the celebration on Instagram with a lens and recalled the infamous part of the nostalgic celebrations: fruit crowns.

As a part of the event, every student picks a famous vegetable / fruit from a specific region of Turkey, makes a cardboard crown about it and pretend as a fruit for one day. A bit weird huh? But very cute though…

We simulated the same experience by creating 3d crowns and a classroom in a lens. Promoted different regions of Turkey with their famous vegetables and fruit and eventually made people smile.